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  I once saw a poster in a health food store whose inscription epitomizes my view of life. It read:

It is good for a journey to have an end,
but in the end,
what matters is the journey.

That simple little phrase captures the essence of how we at Hell Week live our daily lives. I keep that saying on my office door so my students can be reminded of its truth. And it is our goal at Hell Week to provide you with a journey that matters.

Becky and I both think that it is critical to have goals and challenges in our lives. Hell Week presents 8 days of cycling challenges that will push most cyclists to reach higher and dig deeper than they have before.

Holly Elmore is a good example. This Atlanta cyclist came to Texas Hell Week in 1997, and has made it to every Texas and Gator Country Hell Week since. She started out a little uncertain of her cycling abilities, unsure whether she could handle 7 or 8 back-to-back centuries. Now, she blazes through our rides like a seasoned veteran.

And many others have reached their goals as well. Dave Buegler, of New Jersey, had never ridden consecutive centuries, but at 1999's Texas Hell Week logged 7 centuries (and would have done 8 had we not had a rain day). He's been back every year since, and is also a Gator Country regular.

Our mission is to provide a forum in which cyclists can set goals, and reach them. It gives us immense happiness to see our riders pedaling past their goals, and then establishing even loftier goals.

In addition, we seek to provide an environment that is conducive to great cycling and mingling with great people. As with all things, Hell Weeks come to an end. But our desire is that the journey will have been a memorable one.

We hope that you will join us for one or more of our unique cycling events. The journey starts here.

   
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